Tepper Alumni Webinar Series

The Tepper Alumni Webinar Series aims to keep our alumni up-to-date on current business trends and developments through virtual learning.



Upcoming Webinars:



Title: Celebrity Marketing: Nike Saw Green from Tiger Woods' Endorsement
Date: May 11, 2017
Time: 1:30-2:30


With the spring golf season upon us, join Tepper professor and avid golfer, Prof. Tim Derdenger, as he speaks on his research on: “Celebrity Marketing: Nike Saw Green from Tiger Woods’ Endorsement.” Did a $100 million seem like an excessive amount to have Tiger Woods endorse Nike products? Do celebrity endorsements increase sales and profits? If so, what role do they play in a consumer’s adoption decision? He joined the Tepper School faculty in 2009 and is an Assistant Professor of Marketing and Strategy. His research and teaching focuses on marketing strategy in the high-technology and sports markets. He will present his empirical research on celebrity endorsements in the golf industry: analyzing the impact of endorsements on product sales as well as the role they play in signaling product quality and increasing brand awareness.

In this webinar you will learn:
1. Endorsements can and do cause sales to increase (in certain markets)
2. They can signal high product quality to consumers and increase awareness of new products
3. The degree of coordination between planned(TV ads) and unplanned(wins) celebrity exposure should vary over a product’s lifecycle.


View Past Webinars:

(You must be logged in).

March 28, 2017 - Dean Michael Trick - Sports Scheduling Meets Business Analytics.

Watch an informative webinar on “Sports Scheduling Meets Business Analytics” by noted operations professor, Michael A. Trick. Professor Trick is the Harry B. and James H. Higgins Professor of Operations Research and Senior Associate Dean for Faculty and Research at the Tepper School of Business at Carnegie Mellon University. He is also a Partner with The Sports Scheduling Group which develops playing schedules for professional sports leagues and intercollegiate athletic conferences.

View the Recording




February 16, 2017 - Professor Geoffrey Hitch - Acting Tools for Effective Leadership

Perception may or may not be Reality. But Perception is, in fact, what Influences. This communications webinar focuses on some practical tools to influence your listeners’ perception of you – borrowed from Acting in live, professional Theatre.

View the Recording




January 26, 2017 - Professor Anita Woolley - Building Smart Teams

In this session, Associate Professor of Organizational Behavior and Theory, Anita Woolley, will discuss recent research on collective intelligence in teams. Then she will identify some of the key leverage points for building smart teams from the ground up.

View the Recording





December 14, 2016 - Dean Robert M. Dammon - An Update on the Tepper School

Join Dean Robert M. Dammon for an exclusive look at the latest news from your alma mater. He will offer a Tepper School specific “year-in-review” highlighting the exciting innovations in the programs and solicit your ideas on the on the future direction of the Tepper School.

View the Recording



November 8, 2016 - Dave Mawhinney - Launching of the Swartz Center for Entrepreneurship

Join Tepper alumnus and newly appointed Executive Director of the Swartz Center for Entrepreneurship, Dave Mawhinney (MSIA 1990) for an insider look at entrepreneurship at Carnegie Mellon University. A serial entrepreneur, Dave will update us on the latest news on the launch of The Swartz Center for Entrepreneurship, made possible by a $31 million gift from famed VC, Jim Swartz (MSIA 1966), Founding Partner of Accel Partners in Palo Alto. He will describe all the avenues for involvement for current students, alumni and investors.

View the Recording



October 13, 2016 - Professor Marvin Goodfriend - Are We Headed for Negative Interest Rates?

Join internationally-acclaimed economist and Fed expert, Professor Marvin Goodfriend, as he discusses the case for negative interest rates which he presented at the annual Federal Reserve “Jackson Hole Economic Policy Symposium” on August 26, 2016.

View the Recording



September 20, 2016 - Professor Sridhar Tayur - Entrepreneurship and Capitalism in the 21st Century

Entrepreneurship in the 21st Century has taken on a very significant cultural meaning around the world. Professor Tayur discussed key aspects and trends, including social entrepreneurship, touching upon several startups he has been involved with across a wide range of industries including ones founded by MBA and Ph.D. alumni.

View the Recording




June 8, 2016 - Professor Robert Kelley - How to be a Star Performer

The goal of this webinar was to give the participants a research-based framework for becoming stars and for developing others to do the same. You should walk away with ideas and strategies that you can implement in real time when you return to work.

View the Recording



May 12, 2016 - Dean Laurie Weingart - Leveraging Team Conflict for Success

Join Tepper School Sr. Associate Dean Laurie Weingart as she shares insights from her research on how you can leverage the inevitable conflicts in teams to achieve success. Conflict is essential to team success, but it can escalate out of control. In this presentation, Dean Laurie Weingart will explore the sources of team conflict, different types of conflict, and why conflict expression matters. She will also address appropriate applications of conflict management techniques and underscore why it’s not just what you say but how you say it.

View the Recording



March 31, 2016 - Professor Marvin Goodfriend - China's Macroeconomic Adjustment Problem

Internationally acclaimed economist, Prof. Marvin Goodfriend, addressed the economic and political challenges facing China as it attempts to transition smoothly to a self-sustaining balanced growth path at full employment. The heart of China's problem is its exceptionally low share of private consumption in GDP. To overcome this, China must build credible stand-alone legal institutions and make the Chinese public sufficiently confident of future income prospects to encourage more consumption out of current income. However, the reverse appears to be happening as private consumption actually fell to 36% from around 48% of GDP in 2000, suggesting that the Chinese have been saving more against a more uncertain future. This could have significant implications not only for China but also for the global economy.

View the Recording

Have an idea for an upcoming webinar or want to recommend a presenter? 
Contact Kara Quinto, Associate Director, Development and Alumni Communications.